Instagram tests a repost feature, and this news has stirred excitement and debate among users around the world.
Some users have begun to see a new repost button that lets them share other people’s posts directly in their Feed. This update could change how we use Instagram and how content flows through the platform forever.
What is this new feature?
As Instagram tests a repost feature, it means Meta is experimenting with a way to repost content in the main Feed. Up until now, users could only share someone else’s post to their Story or rely on third-party repost apps.
But the official repost button, now being tested by Instagram internally and with select users, aims to let people share both their own and others’ content in their Feed directly.
A few users first spotted the repost button in 2022, but the feature didn’t launch. With this test, Instagram tests the repost feature again, to see how people respond and how it fits within all the other content types like Stories, Reels, Notes, DMs, and ads.
How it works
Instagram tests a repost feature in a way similar to Twitter’s Retweet. When users tap repost, the post appears in their Feed with a “Reposted” label and keeps the original creator’s name.
Likes and comments still go to the original post, so the original creator benefits, too
There’s also talk of a new Reposts tab on profiles. As Instagram tests a repost feature, it may include this tab to separate your reposts from your own posts.
Why Instagram is doing this
Instagram tests a repost feature to keep up with other platforms. Apps like Threads and TikTok already let users reshare posts easily. Since Twitter made the Retweet a core part of social sharing back in 2009, users have grown used to this function.
Official repost functionality also stops people from using third-party apps, which often don’t give credit properly or may break rules.
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Benefits for creators
Instagram tests a repost feature, and the results could be great for content creators. When someone shares your content, you get credit and reach, no need for mentions or repost apps.
This can help small creators and businesses grow, since reposts make their posts visible to new audiences.
Possible downsides
However, Instagram tests a repost feature with caution. Some users worry that Feed will get clogged with reposts. Instagram already has many content types, and reposts could make it overwhelming.
Another concern is that reposts may reduce fresh content. If users repost too much, we could see fewer original posts and more reshared memes or quotes.
A Good idea in 2025? Community reactions
People are talking about Instagram testing a repost feature. On Reddit, users shared screenshots and discussed the change. Some worry that Feed will feel spammy, while others think reposts will boost engagement and creativity.
Many responses show mixed feelings. Some users say reposting helps highlight others’ content they like. Others worry the platform might turn cluttered.
Ethics and credit
Instagram tests a repost feature, and when it launches, it will bring built-in credit, but users should still respect original creators. Platforms like TechCrunch and IndexBox recommend giving proper attribution with tags, getting permission, and keeping original posts untouched.
Following guidelines helps maintain trust and creativity on Instagram.
What it means for brands and marketers
When Instagram tests a repost feature widely, brands need to adjust. Reposted content can improve visibility, especially user-generated posts (UGC). Many businesses see reposting customer content as a cost-effective way to build trust and show real experiences.
Brands should focus on a good mix: keep most content original and sprinkle in reposts for social proof and freshness. Instagram tests a repost feature, but brands must balance reposts and original posts to avoid Feed saturation.
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What happens next
Instagram tests the repost feature in Beta. We don’t know when or if it will roll out widely. Meta watches feedback and tests algorithm effects before deciding.
