X, the platform formerly known as Twitter, has made another major change. This time, it has split its Verified Organizations program into two separate parts called Premium Business and Premium Organizations.
The move is part of X’s new plan to attract more companies and increase its subscription revenue as its ad business continues to struggle.
If you own a brand or manage one, this change could affect how you show up on the platform, how people see your brand, and even how you interact with your audience. Let’s break down what this update means in simple terms.
What Changed and Why It Matters
Before now, businesses, governments, and institutions all had one type of paid verification called Verified Organizations. Everyone shared the same features and the same monthly fee of $1,000. But X has now decided to divide this system into two different tracks.
Premium Business is made for companies, brands, and startups. These accounts will have a gold checkmark to show credibility.
Premium Organizations is for governments and international bodies like the United Nations or the World Health Organization. These will have a grey checkmark to show official status.
This separation is meant to make things clearer for users. It helps people quickly know which accounts belong to businesses and which belong to government-related organizations. It also helps X target both groups better with different pricing and features.
What Premium Business Offers
The new Premium Business plan has three pricing levels. Each level offers different benefits depending on how much a company is willing to pay.
- Basic Tier ($200 per month)
This plan includes the basic tools needed to set up a business on X. It is designed for small businesses or startups that want to look more professional online.
- Full Access Tier ($1,000 per month)
This tier adds more advanced tools. Subscribers get faster support from real people, defense against impersonation, affiliate badges to connect teams and partners, and early access to new features.
- Enterprise Tier (Custom pricing)
This one is for large companies. It comes with personal account management, advanced tools, and full support for unique business needs. Pricing depends on the company’s size and requirements.
By introducing the $200 plan, X has made it easier for smaller brands to join the Premium system. In the past, many businesses could not afford the $1,000 fee. Now, they can pay less and still gain credibility with a gold checkmark.
Features That Make Premium Business Different
X says Premium Business is not just about getting a checkmark. It includes tools that can help businesses grow faster, reach more people, and manage their brand online. Here are some of the most important features:
- Gold Checkmark: Shows trust and authenticity for your brand.
- Affiliate Badges: Helps you link your main brand account to other branches, partners, or team members.
- Advanced Impersonation Defense: Protects your company’s identity from fake accounts.
- Faster Customer Support: Gives access to real human help when problems happen.
- Hiring Tools: Lets businesses post jobs and find talent directly on X.
- Brand Monitoring: Offers tools to track what people are saying about your brand in real time.
- Access to SuperGrok: X’s built-in AI tool that provides insights and industry trends.
Soon, Premium Business subscribers will also get priority handles. These are inactive usernames that businesses can claim. Some will be free, while rare or valuable handles can be purchased in a new handle marketplace. This will help brands get clean, easy-to-remember usernames that match their identity.
What About Premium Organizations
The Premium Organizations plan remains priced at $1,000 per month. It is designed for governments and multilateral groups. These accounts will have grey checkmarks instead of gold ones.
The features are similar to those in Premium Business but focused more on official communication and public institutions. This helps avoid confusion between government bodies and commercial brands.
A Limited-Time Offer for Businesses
To encourage sign-ups, X is currently offering a special deal. Businesses that subscribe can get 100 percent of their subscription fee back in advertising credits. This means if you pay $200 or $1,000 for Premium Business, you can use that same amount for ads on X to reach more people. It is like getting free advertising for your subscription cost.
Why X Is Doing This
Since Elon Musk took over X, the company has been trying to make more money from subscriptions instead of relying only on ads. Many advertisers left the platform because of content moderation concerns, which hurt X’s main source of income.
By creating multiple Premium tiers, X hopes to attract both small and large businesses. The cheaper $200 plan opens the door for startups, while the enterprise option caters to global corporations. It is similar to how software companies offer basic and pro versions of their products.
The handle marketplace is another clever move. Many companies want usernames that match their brand names but cannot get them because the handles are taken or inactive. X plans to turn that demand into a new source of income while helping brands maintain stronger identities.
What This Means for Your Brand
For businesses, this update means a new way to build trust and visibility on X. The gold checkmark will make your brand look more legitimate, especially to customers who might be skeptical of unverified accounts.
If you are a small business, the $200 plan might be an affordable way to stand out. It can make your profile look more official, help protect your brand name, and improve your reach.
If you are a larger brand, the $1,000 or custom plans give you access to faster support, better protection, and exclusive tools that could make managing your presence easier.
The Bottom Line
X’s decision to split its Verified Organizations program into Premium Business and Premium Organizations marks a new era for the platform. It is clearly trying to become a serious business hub, not just a social app.
For brands, this change brings new opportunities to grow, connect, and market directly on what Elon Musk calls the “world’s town square.” If you are a small startup or a global company, these new Premium options could help you boost your visibility and credibility on X.
Also Read: OpenAI Unveils GPT-5 Pro, Sora 2, and AgentKit – The Future of AI Development Just Arrived
