TikTok has introduced a new feature that gives users more control over what they see on their For You page. The update is simple to use and very helpful, especially as AI generated videos continue to grow on the platform. Many people have been asking for this type of control because some users enjoy AI videos while others are tired of seeing them. TikTok has finally listened and has now made it easy to decide how much of this content you want in your feed.
This new feature is important because millions of AI generated videos are being uploaded every day. TikTok says more than one billion videos on the platform have already been labelled as AI generated. With this update, people can now adjust the amount of AI content with a simple slider. This gives users more power over their feed and helps them create a better and more comfortable scrolling experience.
In this blog post, we will explain everything about this new feature, how it works and why TikTok released it. We will also talk about the new AI labels and the invisible watermark system TikTok is adding to help users identify AI generated content. If you care about your TikTok feed, then this update is something you should know about.
Why TikTok Added This New Feature
The use of AI tools on TikTok has grown very fast. Many video creators now use AI tools to make images, voices or full videos. Apps like OpenAI’s Sora, Google’s Veo 3 and other AI editors have made it easy to create videos without needing a camera or any real filming.
This has caused a mix of reactions on social media. Some people enjoy AI videos because they are creative and interesting. Others feel that AI content can be confusing, low quality or too common. Some users call it “AI slop”, which means the videos look strange or feel fake.
TikTok understands that not everyone wants to see the same type of content, so the platform has added this new setting. With this feature, users can now tell TikTok if they want to see more AI videos or less of them.
This is part of TikTok’s plan to create a more personalized experience for users. The company says that many people enjoy AI made content, but many others want more human made videos. TikTok wants everyone to enjoy the app in a way that works best for them.
How The New Feature Works
Using the new feature is very simple. TikTok placed it inside a tool called Manage Topics. This tool already lets users choose how much they want to see topics like Dance, Fashion, Sports or Food. Now, there is a new option called AI generated content.
To use it, you just follow these steps:
- Open your TikTok app
- Go to your Settings
- Tap on Content Preferences
- Open Manage Topics
- Look for the AI generated content option
- Use the slider to increase or decrease how much of it you want to see
The slider lets you choose what you prefer. If you move it to the left, you will see less AI generated content. If you move it to the right, you will see more of it. It is very simple and very easy to understand.
TikTok also explained that this feature does not remove AI videos completely. It only changes how often they appear in your feed. This helps TikTok avoid breaking your feed or blocking your ability to discover new videos.
TikTok Is Improving AI Labels And Watermarking
Along with the new control setting, TikTok is also adding stronger labels to show when a video is AI made. The platform already uses something called C2PA Content Credentials. This system adds metadata that shows if something was created with AI.
However, metadata can be removed when a video is downloaded or edited. To solve this problem, TikTok is now testing invisible watermarking. This invisible watermark is hidden inside the video and cannot be seen by the human eye. Only TikTok’s system can read it.
This means that even if a video is edited, reposted or reuploaded, TikTok can still detect if the content was made with AI. The invisible watermark will be added to AI generated videos made with TikTok tools like AI Editor Pro. It will also be added to videos that already have C2PA credentials.
This is a strong move by TikTok to improve transparency. It helps users know when they are looking at real content or AI made content. It also protects viewers from misleading videos and harmful deepfakes.
TikTok Launches A New AI Literacy Fund
TikTok also announced a new two million dollar AI literacy fund. This fund will support teachers, experts and groups that help people understand AI technology. One of the first partners is Girls Who Code, a group that teaches young people how to program and understand digital tools.
The goal of the fund is to help people learn how AI works, how to use it safely and how to understand the labels TikTok is adding. TikTok believes that better education will help users make smarter choices when they watch content online.
The Bottom Line
This update gives users more control than ever before. Whether you love AI videos or you want fewer of them, TikTok now lets you adjust your feed. The new labels and watermarks also make it easier to know exactly what you are watching. This improves trust on the platform and helps keep TikTok safe for everyone.
In simple terms, TikTok now lets you choose how much AI generated content you want to see. The change is simple, helpful and gives users more power. As AI continues to grow on social media, this type of control will become even more important.
If you want your TikTok feed to feel more human or more creative, you can change that right now. This update is all about giving you control.
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