In today’s digital world, almost anyone can create and sell a product online. But turning that product into a 5-Figure Product Launch? That’s a different story.
If you’ve ever launched a course, ebook, or tool only to hear crickets, this article is for you.
We’re going deep into the exact strategies used by Marc Gray, an affiliate marketer, to pull off a 5-Figure Product Launch that brought in $34,764.25 on Warrior Plus.
Meet Marc Gray: The Creator Behind The Big Five
Marc Gray isn’t new to the game. He’s a digital marketer with years of experience in affiliate marketing, product creation, and copywriting. In early 2024, he launched The Big Five, a premium digital product teaching people how to build and grow sustainable online income streams using five core strategies.
He didn’t rely on ads, webinars, or high-tech tools. Instead, he used strategic planning, a ready-made audience, and a highly optimised sales process to drive his 5-Figure Product Launch.
The Launch Stats
- Platform: Warrior Plus
- Launch Period: Less than a week
- Total Revenue: $34,764.25
- Ad Spend: $0
- Traffic Sources: Email list, affiliate promotions, and organic buzz
You can find Marc Gray’s public confirmation of this result on his YouTube channel.
Step-by-Step Breakdown: What Made This 5-Figure Product Launch Work?
1. He Picked the Right Platform: Warrior Plus
Most digital creators try to build everything from scratch. Their site, their checkout process, their delivery system.
Marc didn’t do that.
He used Warrior Plus, a popular platform for affiliate marketers and digital product creators. This gave him access to:
- An existing marketplace of buyers
- Tools to set up upsells and order bumps
- A reliable way to manage affiliates and sales tracking
By launching where his target customers were already hanging out, he removed friction and increased visibility. This made his digital product launch way smoother and more profitable.
Takeaway: Don’t reinvent the wheel. Use platforms like Warrior Plus, Selar, or Gumroad to host and sell your product easily.
2. He Used Affiliate Partnerships to Explode Reach
One of the smartest things Marc did was recruit affiliates to promote The Big Five. These were marketers with their own email lists and loyal audiences.
Affiliates pushed traffic to his product in exchange for a cut of each sale.
He didn’t wait till launch day to approach affiliates. He built relationships in advance. He gave them early access. He offered bonus commissions.
That prep work paid off. Affiliate traffic accounted for a large chunk of the revenue during this 5-Figure Product Launch.
Takeaway: You don’t need a big audience if you can borrow other people’s audiences. Treat affiliates like partners, not sales tools.
3. His Sales Funnel Was Clean and Strategic
Let’s talk about the money engine: Marc’s sales funnel.
His product wasn’t just a single $17 ebook. It was structured with:
- A front-end product at a low entry price
- Multiple upsells with additional tools, advanced training, and bonuses
- Downsells for people who skipped the upsell
- A high-value bundle for those ready to go all-in
This funnel helped increase the average order value per customer, one of the most underrated parts of any successful product launch.
While some customers only spent $17, others spent over $100. That’s how you stack revenue quickly.
Takeaway: A 5-Figure Product Launch isn’t just about how many people buy, it’s about how much each buyer spends. Build your funnel accordingly.
Also Read: Why Many Small Businesses in Nigeria Struggle to Grow Digitally
4. He Primed His Email List Before the Launch
Marc didn’t launch out of the blue. He spent days warming up his email list. Here’s how:
- Day -5: Sent value-based content related to the pain points his product solves.
- Day -3: Shared a “behind-the-scenes” look at the product creation journey.
- Day -1: Created urgency with a countdown and a teaser of the launch offer.
- Launch Day: Subject line: “It’s LIVE: Your 5-in-1 blueprint to online income.”
Because of this, his audience was already engaged and ready to click. Email was responsible for hundreds of sales during the digital product launch.
Takeaway: Never launch cold. Warm your audience with content, anticipation, and consistent communication.
5. He Delivered Real Value, Not Just Hype
This might be the biggest reason The Big Five hit a 5-Figure Product Launch.
Marc delivered value.
His product wasn’t vague or full of fluff. It included:
- Clear steps for setting up automated income streams
- Video walkthroughs
- Resource templates
- A private Q&A bonus for fast buyers
Buyers got real transformation, not just motivation.
As a result, early customers left positive reviews, which drove more trust, more conversions, and more organic buzz during the launch window.
Takeaway: Give people more than they expect, and they’ll become your biggest marketing asset.
How You Can Do the Same (Even If You’re in Nigeria or Just Starting Out)
This launch didn’t happen because Marc is famous or has a million followers. It worked because he followed timeless launch principles:
- Solve a real problem
- Use platforms your audience already trusts
- Build partnerships
- Structure your offer for maximum value
- Communicate clearly and early
Don’t Miss: Influencer Strategy That Tripled Sales for a Nigerian Brand
Conclusion
It’s about planning. Testing. Delivering.
If you have the right product, the right platform, and the right plan, you can go from idea to over hundreds of thousands to millions in revenue.
So the next time you’re thinking of launching, don’t just focus on the product.
Focus on the process.
Because that’s what turns an average launch into a 5-Figure Product Launch.
