If you want to reach more people online, engaging visuals are key. These days, digital marketing videos are one of the best ways to hold attention, tell your story, and drive action.
In this guide you will learn step by step how to create high-quality digital marketing videos, how to plan them, how to shoot and edit them (even on a budget), and how to publish them so they get results.
Why Digital Marketing Videos Matter
Using digital marketing videos brings many advantages:
- Videos grab attention faster than text or static images.
- Videos let you show motion, sound, emotion, things that build connection and trust.
- Videos work well across many platforms (YouTube, Instagram, Facebook, TikTok) and help with reach.
- With more people watching video content on mobile, you tap into behaviour that is growing.
- Videos let you explain a product or service simply, show how it works, or tell a brand story in a way static content cannot.
Because of all these reasons, every marketing plan should include a strategy for digital marketing videos.
What You Need Before You Create Digital Marketing Videos
Before you hit record, prepare these key things so your video is smooth and effective.
Know Your Goal
Ask yourself: what is the purpose of this video? For example:
- Raise awareness of your brand.
- Teach a key benefit of your product.
- Drive viewers to click a link or buy.
- Show client testimonials or success stories.
Having the goal clear helps shape your content and call to action.
Know Your Audience
Who will watch your video? What do they care about? What problems do they have? Knowing that helps you make a video they will watch and respond to.
Choose Your Platform
Different platforms have different standards. For example:
- YouTube: longer form, good for tutorials and deep content.
- Instagram / TikTok: short, snack-style videos that grab quickly.
- Facebook: works with a mix of lengths, but the first few seconds matter.
Having your platform in mind when you plan helps you make the right format.
Gather Your Equipment
You don’t need Hollywood gear. For creating digital marketing videos you can start with:
- A smartphone with good video quality.
- A tripod or stable surface.
- Good lighting (natural window light or inexpensive soft lights).
- Quality audio (a small mic or quiet room).
- Basic editing software (many free or low cost options) like those listed below.
Choose Your Editing Tool
There are easy tools that help you create and edit videos. For example:
- Canva – offers video templates and drag-and-drop editing.
- Adobe Express – creates marketing videos with templates and branding.
Starting with these tools removes a lot of technical barriers.
Step-by-Step: How to Create Digital Marketing Videos
Let’s break down the process into clear steps so you can produce digital marketing videos one after the other.
Step 1: Plan Your Video
- Write a brief: define goal, audience, message, length, platform.
- Create a script or at least a structured storyboard. Include beginning (hook), middle (benefit or story), end (call to action).
- Decide on format: talking head, screen recording, animated, product demo, testimonial.
- Choose visuals, location, props, background, music.
Step 2: Write the Hook and Story
The first 3-5 seconds matter a lot in videos. Use a strong hook that grabs attention. For example: “Do you want 10x more leads with one simple video?” Then show your main message, then end with a clear call to action (CTA).
Guides on marketing videos emphasise starting with a strong hook and designing for mobile.
Step 3: Shoot or Create Your Video
- Ensure your frame is steady and well-lit.
- Keep the background clean and non-distracting.
- Use clear audio. If you’re speaking, face the camera and speak slowly.
- If you’re showing a product or screen, make sure viewers can see details.
- If you’re making animated or templated video, use your editing software to bring the plan to life.
Step 4: Edit Your Video
Use editing software to:
- Trim unnecessary footage.
- Add text overlays or captions (many watch videos without sound).
- Add your brand logo, colours, consistent style.
- Add music or voiceover if needed (ensure you have rights for music).
- Include CTA at the end (e.g., “Subscribe now”, “Visit our website”, “Get your free guide”).
- Optimize for each platform: e.g., vertical format for mobile/social media, shorter length for ads.
Step 5: Export and Upload
- Export in the correct format (MP4 is common).
- Use the right resolution for the platform (1080p is safe).
- Name your file appropriately.
- Upload and optimize: include a good title, description, tags or keywords depending on platform.
- Add caption or text overlay if viewers watch without sound.
- Add a thumbnail image that captures attention.
Step 6: Promote and Analyse
- Share the video across social platforms, embed on a website or email newsletter.
- Use appropriate hashtags or keywords to reach your audience.
- Monitor metrics: views, watch time, engagement (likes/comments/shares), click throughs to your CTA.
- Use data to improve your next video. Guides on video marketing stress the importance of aligning goals and measurement.
Tips to Make Your Digital Marketing Videos More Effective
Here are practical tips to boost the impact of your digital marketing videos:
- Keep it short when possible. Many viewers drop off early if the video is long. Short, punchy videos often work best.
- Start with the benefit, not the feature. Show the result for your viewer.
- Use captions because many users watch on mute.
- Brand consistently: use the same colours, fonts, tone so viewers recognise your brand.
- Optimise for mobile: many viewers use phones, so make sure text is readable and visuals look good on small screens.
- Include soundtrack or voiceover that matches the mood and doesn’t distract.
- Call to action must be clear: what do you want the viewer to do next?
- Test different versions: change thumbnail, change intro, change length. See what gets better results.
- Repurpose your video: turn a full video into a reel, short clip, or gif; use parts in social posts.
- Analyse performance: what worked, what didn’t, why? Use those lessons next time.
Common Mistakes to Avoid When Creating Digital Marketing Videos
Avoid these pitfalls when making your digital marketing videos:
- No clear goal or CTA, so viewers don’t know what to do.
- Poor audio or lighting, which makes the video look unprofessional.
- Ignoring mobile viewers: text too small, visuals unclear.
- Too much fluff or irrelevant content: keep the message tight.
- Neglecting editing: leaving out awkward pauses, bad cuts, irrelevant footage.
- Inconsistent branding: colours, fonts or tone don’t match previous videos.
- Not tracking results: if you don’t measure, you don’t improve.
- Uploading once and forgetting: you should promote, repurpose, and test your video.
Which Types of Digital Marketing Videos You Can Make
Here are several types of digital marketing videos you can create:
- Explainer videos: showing how your product or service works.
- Testimonial or case-study videos: customers sharing their story.
- Product demos: showing key features.
- How-to videos/tutorials: teaching your audience something useful.
- Brand story video: telling your company’s mission, values.
- Social short videos: quick tips, quotes, behind the scenes.
- Live videos/webinars: interactive sessions with your audience.
- Animated videos: using graphics to explain complex ideas.
Having a mix of types keeps your video content fresh and appeals to different audience segments.
Conclusion
Creating digital marketing videos doesn’t have to be complicated or expensive. With a clear plan, the right tools, and a focus on your audience and goal, you can produce videos that engage, educate and convert.
Start by selecting one video idea, plan it, shoot it, edit it and publish it. Then review the performance, learn from it, and build on what worked. Over time you’ll create a library of high-quality digital marketing videos that support your brand, build trust, and drive results.
