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Common Interview Questions

9 Common Interview Questions and How to Answer Them (With Realistic Examples)

Introduction Common Interview Questions- We’ve all been there—standing in a hallway, palms…

bintus
bintus
Nigerian Influencers

How Nigerian Influencers Built Massive Brands with Zero Budget

How Nigerian Influencers Built Massive Brands with Zero Budget In Nigeria’s fast-growing…

Adeyemo Raphael
Adeyemo Raphael
Growth Hacks

Breaking Down Opay’s Growth Hacks: What You Can Steal

Breaking Down Opay’s Growth Hacks: What You Can Steal Introduction Opay, the…

Adeyemo Raphael
Adeyemo Raphael
Opay Viral Campaign

A Nigerian Tech Startup’s Viral Campaign: Case Study (OPay)

  A Nigerian Tech Startup’s Viral Campaign: Case Study (OPay) Introduction In…

Adeyemo Raphael
Adeyemo Raphael
Guide to Tackling Procrastination

How to Eat the Frog in Nigeria: A Realistic Guide to Tackling Procrastination

  How to Eat the Frog in Nigeria: A Realistic Guide to…

Adeyemo Raphael
Adeyemo Raphael
Harnessing the Power of Ephemeral Content for Brand Engagement

Harnessing the Power of Ephemeral Content for Brand Engagement

  Harnessing the Power of Ephemeral Content for Brand Engagement In today’s…

Adeyemo Raphael
Adeyemo Raphael
TikTok Campaign

Success Story: How a TikTok Campaign Drove 3K Signups and Boosted Business Growth

Success Story: How a TikTok Campaign Drove 3K Signups and Boosted Business…

Adeyemo Raphael
Adeyemo Raphael
Zero-Click Searches
conversion rate optimization

Winning Zero-Click Searches: SEO Strategies for Nigerian Brands in 2025

Winning Zero-Click Searches: SEO Strategies for Nigerian Brands in 2025 In the…

Adeyemo Raphael
Adeyemo Raphael
This blog post will show you how to rebuild a brand after failure using Apple’s journey as a simple and clear case study. Whether your business is small or large, the lessons here are easy to apply. Failure is not the end. In fact, it can be the beginning of a powerful comeback. Today, Apple is one of the most valuable companies in the world, but that wasn’t always the case. In the 1990s, Apple was almost dead. Bad decisions, poor sales, and leadership changes nearly destroyed the brand. But they bounced back, and they did it in a way that brands today can learn from.

12 Steps to Rebuild a Brand After Failure: Apple as a Case Study

This blog post will show you how to rebuild a brand after…

Iyiola Victor
Iyiola Victor
This blog post explains four buyer personality types, how to identify them, and how to sell to them using simple language and proven strategies. In 2025, selling effectively is no longer just about having a great product. It is about understanding who you are selling to. Buyers are not all the same. They have different personalities, preferences, and decision-making styles.

4 Buyer Personality Types and How to Sell to Them in 2025

This blog post explains four buyer personality types, how to identify them,…

Iyiola Victor
Iyiola Victor
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