How A/B Testing a Single Checkout Button Increased Jumia’s Conversion by 18%
How A/B Testing a Single Checkout Button Increased Jumia’s Conversion by 18% Introduction In Nigeria’s fast-growing SaaS and e-commerce landscape, […]
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Case Study: Implementing a Customer Data Platform (CDP) to Unify Customer Views for a Nigerian Retailer
Case Study: Implementing a Customer Data Platform (CDP) to Unify Customer Views for a Nigerian Retailer Introduction In Nigeria’s fast-growing
How to Use a Phased Cloud Migration to AWS to Scale a Nigerian E-commerce Platform
How to Use a Phased Cloud Migration to AWS to Scale a Nigerian E-commerce Platform Customers expect fast, reliable, and
Building a Social Listening Command Center for Nigerian Brands
Building a Social Listening Command Center for Nigerian Brands Introduction Nigerian brand owners! If you’re running a business in Nigeria,
Campaign Teardown: How a B2B SaaS Used LinkedIn Account-Based Marketing to Close 6-Figure Deals in Nigeria
How a B2B SaaS Used LinkedIn Account-Based Marketing to Close 6-Figure Deals in Nigeria In Nigeria’s fast-paced business world, closing
The Art of Saying No: Setting Boundaries for Nigerian Professionals
The Art of Saying No: Setting Boundaries for Nigerian Professionals Introduction In Nigeria’s fast-paced work culture, saying “yes” to every
The Hidden Costs of AI Projects – and How to Cut Them
The Hidden Costs of AI Projects Costs of AI Projects : In today’s fast-paced business world, AI projects promise big
My Tech Stack: The Tools I Use to Run My Digital Marketing
My Tech Stack: The Tools I Use to Run My Digital Marketing If you’re anything like me, you’ve probably spent
The Power of a Digital Detox: My 7-Day Experience
The Power of a Digital Detox: My 7-Day Experience In a world that hums with notifications and constant connectivity, the
Writing Prompts to Overcome Creative Block
Introduction Creative blocks are a universal pit stop on every writer’s journey. You sit down, open a blank document, and
9 Common Interview Questions and How to Answer Them (With Realistic Examples)
Introduction Common Interview Questions- We’ve all been there—standing in a hallway, palms a little sweaty, wondering if the interviewer can
How Nigerian Influencers Built Massive Brands with Zero Budget
How Nigerian Influencers Built Massive Brands with Zero Budget In Nigeria’s fast-growing digital space, many believe that becoming a successful