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How A/B Testing a Single Checkout Button Increased Jumia’s Conversion by 18%

How A/B Testing a Single Checkout Button Increased Jumia’s Conversion by 18%…

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Case Study: Implementing a Customer Data Platform (CDP) to Unify Customer Views for a Nigerian Retailer

Case Study: Implementing a Customer Data Platform (CDP) to Unify Customer Views…

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How to Use a Phased Cloud Migration to AWS to Scale a Nigerian E-commerce Platform

How to Use a Phased Cloud Migration to AWS to Scale a…

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Building a Social Listening Command Center for Nigerian Brands

Building a Social Listening Command Center for Nigerian Brands Introduction Nigerian brand…

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Campaign Teardown: How a B2B SaaS Used LinkedIn Account-Based Marketing to Close 6-Figure Deals in Nigeria

How a B2B SaaS Used LinkedIn Account-Based Marketing to Close 6-Figure Deals…

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The Art of Saying No: Setting Boundaries for Nigerian Professionals

The Art of Saying No: Setting Boundaries for Nigerian Professionals Introduction In…

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The Hidden Costs of AI Projects – and How to Cut Them

The Hidden Costs of AI Projects Costs of AI Projects : In…

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My Tech Stack: The Tools I Use to Run My Digital Marketing

My Tech Stack: The Tools I Use to Run My Digital Marketing…

Adeyemo Raphael

The Power of a Digital Detox: My 7-Day Experience

The Power of a Digital Detox: My 7-Day Experience In a world…

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Writing Prompts to Overcome Creative Block

Introduction Creative blocks are a universal pit stop on every writer’s journey.…

Adeyemo Raphael