Digital Marketing Deep Dive

Introduction Picture this: you’re scrolling online, and ads for that pair of sneakers you glanced at yesterday are everywhere. It’s […]

Analytics 101 If you’re running a Nigerian blog, you want to know what’s working and what isn’t. Analytics gives you

How to Run a Retargeting Campaign on a Nigerian Budget Are you running a business in Lagos or Abuja and

The Power of User Generated Content for Nigerian Brands In today’s digital world, Nigerian brands are finding new ways to

Dear fellow marketer or aspiring ad wizard! Imagine this: You’ve got a killer product, a snazzy graphic, and you’re ready

Introduction If you’re trying to crack the Nigerian market, you’re probably wondering: where do I start, and how do I

Introduction If you’re selling in Nigeria and your brand is still monolingual, you’re missing a big slice of the market.

Introduction Keyword Research Process: Ever wanted to peek behind the curtain of search success? Let’s talk about keyword research like

User Generated Content Playbook: How to Use UGC to Grow Your Brand Introduction User Generated Content (UGC) is content created

What is SEO, AEO, and GEO? Introduction If you run an online business, you’re likely familiar with SEO (Search Engine

What is Programmatic Advertising and How Does it Work in Nigeria? Programmatic advertising is changing how businesses reach their audiences