Brand Building

Latest Brand Building News

Colour in African Branding: Harnessing Cultural Significance for Market Impact

The Psychology of Colour in African Branding: Harnessing Cultural Significance for Market…

Raphael

Packaging That Sells: First Impressions in a Digital Age

Packaging That Sells: First Impressions in a Digital Age In today’s digital…

Raphael

Brand Voice vs Tone: Why They Matter in 2025

Brand Voice vs Tone. In 2025, the digital marketplace is louder than…

Iyiola Victor

How to Build a Strong Online Referral Network in 2025

This blog post shows exactly how to build an online referral network…

Iyiola Victor

How to Create a Visual Identity That Resonates Locally in 2025

In this post, you will learn how to create a visual identity…

Iyiola Victor

10 Rules of Branding for Creatives for a Good Results

This guide is here to make you understand the rules of branding…

Iyiola Victor

What Makes a Good Business Logo in Nigeria (and What Doesn’t)

For Nigerian entrepreneurs, a good business logo can be the difference between…

Iyiola Victor

Personal Brand or Business Brand: Which One Comes First in 2025?

If you're starting a company, launching a product, or building something online,…

Iyiola Victor

Voice, Values, and Visuals: The Brand Building Trio

In this post, we'll break down how each part of the Brand…

Iyiola Victor

How to Position Your Brand as Premium in a Crowded Market in 2025

This guide will show you how to position your brand as premium,…

Iyiola Victor