How to Use Google Search Console to Fix Nigerian SEO Errors
Introduction If you’re running a website in Nigeria, you know the hustle of getting noticed online. Whether you’re selling jollof […]
Ad-Blockers: A Consumer Revolt? Are Users Right to Block Ads, and Did the Industry Bring This on Itself?
Introduction It’s no wonder that millions of internet users have turned to ad-blockers—software that strips ads from websites—to reclaim their
Understanding Google Helpful Content Update for Nigeria
Understanding Google Helpful Content Update for Nigeria Introduction In August 2022, Google rolled out its Helpful Content Update, a game-changer
The Responsibility of Social Media Platforms: Should Facebook, Twitter, and Others Be Held Accountable for Fake News and Harmful Content Spread Through Their Ad Systems?
The Responsibility of Social Media Platforms Social media platforms like Facebook, Twitter (now X), and others have become the town
Why Emotional Branding Works for Nigerian Consumers
Why Emotional Branding Works for Nigerian Consumers Introduction In Nigeria’s vibrant and diverse market, where competition is fierce and consumer
Black Hat Social Media Tactics: A Risky Game with No Long-Term Win
Black Hat Social Media Tactics In the fast-paced world of social media, where visibility is currency, it’s tempting to take
The Death of Third-Party Cookies: Privacy Win or Marketing Apocalypse?
Introduction Picture this: you’re scrolling online, and ads for that pair of sneakers you glanced at yesterday are everywhere. It’s
Nigerian TikTok Campaign Ideas for Fashion Brands
Nigerian TikTok Campaign Ideas for Fashion Brands Introduction TikTok has taken Nigeria by storm, with millions of young, vibrant users
6 Fun and Unconventional Ways to Stay Fit
Fun and Unconventional Ways to Stay Fit Staying fit doesn’t have to mean slogging away on a treadmill or lifting
How Digital Nomadism is Catching On in Nigeria: A Guide to the Remote Work Revolution
Digital Nomadism: Imagine a young guy named Ade, fresh out of university in Lagos, staring at his laptop screen late