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388 Articles

How Nigerian Creators Can Monetize on Facebook with Ads

Great news for Nigerian influencers: as of mid‑2024, Facebook (Meta) opened its…

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5 Common Social Media Mistakes and How to Avoid Them

Social media is one of the best tools to grow your brand…

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The Beginner’s Guide to Social Media Advertising

If you’re new to social media advertising, you’re in the right place.…

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Video Content or Graphics — Which One Drives More Traffic?

You’ve probably heard it all: “Video is king,” “Infographics are gold,” “Carousels…

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Why Digital Ads Aren’t Hitting Like They Used To — And What Smart Brands Are Doing Instead

Let’s be honest — most digital ads these days feel like background…

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Who Is a Digital Marketer — and Why You Need One

In today’s fast-moving digital economy, having a business without a digital presence…

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Why Micro and Nano Influencers Are the Future of Authentic Marketing

In a digital world saturated with sponsored content and polished celebrity endorsements,…

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Top 10 Social Media Trends You Need to Know for 2025

The social media landscape continues to evolve at a rapid pace, reshaping…

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The ROI of Social Media: Proving Its Value to Your CEO

In a world where every marketing currency (dollar)  is scrutinized, marketing managers…

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Top 10 Reasons to Learn Digital Marketing in Nigeria Amidst Economic Challenges

Nigeria’s economy is undergoing major shifts, and many professionals are rethinking their…

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