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215 Articles

Video Content or Graphics — Which One Drives More Traffic?

You’ve probably heard it all: “Video is king,” “Infographics are gold,” “Carousels…

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Why Digital Ads Aren’t Hitting Like They Used To — And What Smart Brands Are Doing Instead

Let’s be honest — most digital ads these days feel like background…

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Who Is a Digital Marketer — and Why You Need One

In today’s fast-moving digital economy, having a business without a digital presence…

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Why Micro and Nano Influencers Are the Future of Authentic Marketing

In a digital world saturated with sponsored content and polished celebrity endorsements,…

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Top 10 Social Media Trends You Need to Know for 2025

The social media landscape continues to evolve at a rapid pace, reshaping…

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The ROI of Social Media: Proving Its Value to Your CEO

In a world where every marketing currency (dollar)  is scrutinized, marketing managers…

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Top 10 Reasons to Learn Digital Marketing in Nigeria Amidst Economic Challenges

Nigeria’s economy is undergoing major shifts, and many professionals are rethinking their…

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How to Use TikTok Ads to Drive Leads to WhatsApp and Messenger

TikTok is rolling out a new ad feature that gives businesses more…

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LinkedIn Opens the Door to Creator Monetization With BrandLink Expansion

LinkedIn is leaning further into video as user engagement continues to grow,…

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What You Need to Know About Meta’s Latest Facebook Content

Meta Targets Spammy Content on Facebook With New Crackdown Meta is stepping…

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