Meta’s new AI video feature called Vibes is quickly becoming a big success story. The company’s AI app, available on both iOS and Android, has seen a huge increase in downloads and daily users since the launch of this new feed.
Recent data from Similarweb, a company that studies app performance, shows that the number of people using the Meta AI app every day jumped from around 775,000 users to 2.7 million in just four weeks.
That is a massive jump in a short amount of time. The number of new downloads also climbed sharply, from under 200,000 per day to about 300,000 per day. Just one year ago, the app had only about 4,000 daily downloads. This shows how fast things can change when a company launches something people find exciting.
What Is the Vibes Feed?
The Vibes feed is a new part of the Meta AI app that lets users scroll through short videos made completely by artificial intelligence. It works in a similar way to TikTok or Instagram Reels, but the main difference is that every video is created by AI. Users can watch videos that range from artistic animations to funny, surreal scenes.
The goal of Vibes is to make AI more fun and more interactive. Instead of just typing questions or prompts into a chatbot, users can now enjoy endless AI-created videos. Each video shows the text prompt that was used to generate it, which makes it easy for others to understand how it was made. You can also use that same prompt to create your own version of the video or “remix” what you see. This creative option has made the feed feel open and playful.
Why Users Love It
People love short videos, and Meta clearly understands this trend. Over the years, short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts have become incredibly popular because they keep people entertained in just a few seconds. Meta’s Vibes feed combines that same idea with the excitement of AI-generated content.
The videos are not only fun to watch but also easy to personalize. Anyone can create their own video using a short text prompt, or even modify an existing one. You don’t need to have video editing skills or artistic experience. The AI does the heavy lifting, and users just enjoy the results.
This kind of experience feels fresh because it blends creativity and technology in a way that is simple for everyone to understand. The result is a feed that keeps people scrolling and experimenting, just like on TikTok or Reels, but powered by artificial intelligence.
Why the Spike in Downloads Happened
There are a few reasons behind the sudden spike in Meta AI app usage. First, the timing of the Vibes feed launch matched a growing interest in AI video tools. Around the same time, OpenAI’s Sora video generator was making headlines and topping the App Store charts. However, Sora’s app was invite-only, which meant that not everyone could access it.
People who wanted to try an AI video tool but couldn’t get into Sora turned to Meta AI’s app instead. This gave Meta a big advantage. It allowed users to enjoy AI videos without needing any special access or waiting lists.
Another reason is that Meta may have quietly promoted the Vibes feature across Facebook and Instagram, which have billions of users. Even small promotions on these platforms can lead to huge spikes in downloads.
How Vibes Fits Into Meta’s Bigger Plan
For Meta, the success of Vibes means more than just more app users. It shows that the company is finding new ways to blend AI into entertainment. Meta AI was once seen mainly as a chatbot or a smart assistant. Now, it is turning into a fun, visual experience that can compete for people’s attention in a more casual and enjoyable way.
Vibes also connects directly to Meta’s larger ecosystem. Users can share their AI-created videos on Instagram or Facebook as Reels or Stories. This helps Meta spread AI-generated content across its biggest platforms, giving people more ways to interact with and enjoy it.
This strategy may also give Meta a lead in the growing world of AI entertainment. By combining its social networks with creative AI tools, the company can build a stronger connection between content creation and social sharing.
What This Means for the Future
The early success of Vibes shows that users want AI tools that are not just smart but also fun and creative. It marks a shift in how people see artificial intelligence. Instead of being something serious or technical, AI is becoming part of everyday entertainment.
However, it remains to be seen whether this growth will last. Many new features attract large numbers of users at first, but some lose attention once the excitement fades. Meta will need to keep improving the Vibes experience, adding more options for customization and creativity to keep users coming back.
The company may also need to focus on safety and transparency, since AI-generated videos can sometimes raise questions about authenticity. By showing the text prompts and labeling AI-made clips clearly, Meta can help users trust what they see.
The Bottom Line
The launch of Meta’s Vibes feed shows how quickly the world of AI is changing. In just a few weeks, a single new feature turned the Meta AI app from a quiet tool into a viral success. With millions of new users and downloads rising every day, Meta seems to have found a way to make AI not only useful but also entertaining.
If the company can keep users engaged and continue to build fun, creative features, Meta’s Vibes could become one of the most popular examples of how AI and social media can come together in the years ahead.
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