Meta, the parent company of Facebook, has announced a major algorithm update for its social media platform. This new update focuses on giving users more control over the Reels videos they see, improving search with artificial intelligence, and making Facebook feel more personal and social again.
If you often scroll through Facebook and find yourself annoyed by repetitive or irrelevant videos, this update is meant to fix that.
Facebook is now introducing several new tools and features that let users tell the app exactly what they like and what they do not want to see.
A New Way to Control What You See
The most important part of the update is user control. Facebook has added a new “Not Interested” button on Reels. When you tap this button on a video, Facebook’s system learns from that action. The algorithm then shows you fewer videos like that in the future.
You can also flag comments that are not relevant or appropriate. Each time you do this, the system adapts and improves your feed. In simple terms, the more you use these tools, the more your feed becomes tailored to your personal interests.
This change is Meta’s way of making sure users do not feel forced to watch content they dislike. It also helps remove spammy and low-quality videos that many people have complained about in the past.
The Updated Save Feature
Facebook has also updated the “Save” feature. Many people use Facebook Reels to find funny clips, DIY videos, or inspiring short content. Before now, it could be hard to find a video you liked after scrolling past it.
With the new Save feature, you can now collect all your favorite Reels and posts in one easy-to-access place. This helps you return to videos you enjoyed without endless scrolling. It is also a helpful way to organize content if you use Facebook for learning or following creators you like.
AI-Powered Search Suggestions
Another big part of this update is the addition of AI-powered search suggestions. Facebook will now show short search prompts under Reels. These are similar to the gray suggestions you see on TikTok videos.
For example, if you are watching a Reel about travel, you might see suggested searches like “best vacation spots” or “travel hacks.” When you tap on one of these, Facebook will show you more videos about that topic.
This feature is powered by artificial intelligence that studies your viewing habits and suggests related topics you might enjoy. It makes content discovery easier and more interesting, helping users explore new areas without leaving the app.
Friend Bubbles for More Social Interaction
Facebook is also adding a feature called friend bubbles. These small circular icons will appear on Reels and in your main feed, showing which posts or videos your friends have liked.
If you tap on a friend’s bubble, it will open a private chat with that person. This makes it easy to talk about the content directly with your friends. The goal is to make Facebook feel more connected again by encouraging real conversations rather than just scrolling.
A Focus on Fresh and New Content
Another major change in this update is how the algorithm treats newer content. Facebook says it will now show users 50 percent more Reels that were uploaded the same day they are scrolling.
This means you will see more fresh videos and fewer old, recycled clips. The idea is to make your feed feel more lively and up-to-date. Many users have complained that their Reels feed feels repetitive, and this update aims to solve that.
Why Meta Made This Change
This update comes at a time when Meta is investing heavily in artificial intelligence. The company recently introduced a new short-form video feed called Vibes inside its Meta AI app, featuring only AI-generated content.
However, on Facebook itself, the focus is different. Here, Meta wants to balance AI with user choice. By giving people more tools to personalize their feed, Facebook hopes to reduce frustration and improve the time users spend on the platform.
It also helps Meta compete better with TikTok and YouTube Shorts, two major platforms for short-form video. By offering better personalization and easier controls, Facebook is trying to win back users who may have switched to other apps.
What This Means for Creators and Brands
For creators, this update means quality matters more than ever. Since users can easily mark videos as “Not Interested,” creators who post spammy or repetitive clips will lose reach quickly.
Creators will need to focus on originality, clear storytelling, and content that viewers actually save or share. On the positive side, creators who consistently post good content will benefit from a more engaged and loyal audience.
For brands and advertisers, this change could also be good news. A cleaner and more relevant feed means ads are more likely to appear next to quality content. However, since the algorithm now favors new videos, brands might need to update their campaigns more frequently to stay visible.
The Bottom Line
Facebook’s new algorithm update is a big step toward giving users more control and improving the quality of the Reels experience. With the “Not Interested” button, better Save options, AI-powered search suggestions, and friend bubbles, the platform is becoming more personalized and social again.
If you are tired of random, spammy videos, this update could make Facebook more enjoyable.
And for creators, it is a reminder that genuine, valuable content will always stand out in a world where users now have more power than ever to decide what they want to see.
Also Read: OpenAI Launches Apps Inside ChatGPT: Spotify, Expedia, Coursera, and Everything You Need to Know
