If you’ve ever wished you could “try before you buy” when shopping online, you’re not alone. That’s where Augmented Reality in Digital Commerce is making a big difference.
Businesses are starting to use AR to help customers interact with products in a new way, without stepping into a store.
So, what exactly is it, and why should you care?
What Is Augmented Reality in Digital Commerce?
Augmented Reality (AR) adds digital elements to what you see in the real world. In the context of digital commerce, this means you can view products in 3D, place virtual items in your environment, or try on items using your phone’s camera.
Augmented Reality in Digital Commerce is more than just a trend. It’s a powerful tool that helps customers feel more confident in their online purchases.
Instead of guessing how a couch will fit in your living room or whether sunglasses will suit your face, AR lets you see it instantly.
Why Businesses Are Using AR
Here’s why more businesses (and global ones too) are turning to Augmented Reality in Digital Commerce:
- Builds trust: Customers can see the product as if it’s right in front of them.
- Reduces returns: When shoppers know what they’re getting, they’re less likely to return items.
- Makes shopping fun: Swiping through product images is one thing. Placing a 3D chair in your room through your phone? That’s next level.
- Stands out: Not every online store is using AR yet, so businesses that do can easily stand out.
Real Examples of Augmented Reality in Digital Commerce
You’ve probably come across some of these already:
- Eyewear brands let you try on glasses virtually.
- Makeup brands let you see what lipstick shades look like on your face.
- Furniture shops help you place a virtual sofa or table in your space to see if it fits.
These are all examples of Augmented Reality in Digital Commerce in action. And they work. Customers are more likely to buy when they feel sure about what they’re getting.
How Nigerian Businesses Can Use AR
If you run an online store or sell products on social media, here are some ways to tap into Augmented Reality in Digital Commerce:
1. Product Try-Ons
Fashion brands can let customers try on clothes or shoes with AR filters. Even basic Instagram or Snapchat filters can simulate the experience for small businesses.
2. 3D Product Previews
Showcasing a phone, gadget, or piece of jewellery in 3D makes it easier for customers to inspect the item before buying.
3. Virtual Room Placement
If you sell home or office items, like decor, chairs, or appliances, AR can help users visualise these items in their space. No measuring tape needed.
4. Instagram and Facebook AR Ads
Platforms like Meta allow you to create simple AR ads where people can interact with your product. This can drive engagement and sales.
Also Read: 9 Powerful Ways Nigerian B2B Brands Can Use Instagram to Grow Visibility
Benefits of Augmented Reality in Digital Commerce
Let’s break down the advantages in plain English:
- It brings your product to life. Instead of just photos, buyers can interact with your product.
- It builds customer confidence. AR helps people feel like they’re making the right choice.
- It improves online shopping. It’s more engaging and closer to the physical store experience.
- It helps you stand out. In a crowded market, being innovative gives you an edge.
Tools You Can Use
You don’t need a massive budget to get started. Here are beginner-friendly tools for building AR features:
- Zakeke – lets you add 3D and AR previews to your online store.
- Shopify AR – good if your store is on Shopify.
- Snapchat Lens Studio – great for social filters.
- Meta Spark Studio – use it to create Facebook and Instagram AR effects.
Will AR Work for Small Businesses?
Absolutely.
Even without high-end tech or big budgets, small businesses in Nigeria can start simple, like using Instagram AR filters or prebuilt 3D models. What matters is the experience you give your customers.
The truth is, Augmented Reality in Digital Commerce is not just for tech companies or global brands.
It’s for anyone trying to connect better with customers and reduce the uncertainty of online shopping.
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Conclusion
Augmented Reality in Digital Commerce is changing the way people shop. It can help you build trust, improve engagement, and boost sales.
It’s no longer a “future thing,” it’s already here. The businesses that use it now will be ahead of the curve tomorrow.
