Crawled But Not Indexed
If you’ve ever checked your Google Search Console and spotted “crawled but not indexed,” you know that sinking feeling. Google has found your page, but it’s not showing up in search results. It’s like your content is right there, ready to go, but Google just says, “Nah, not today.” Don’t worry, this happens to a lot of site owners, and it’s usually fixable. In this post, we’ll break it down step by step. We’ll cover why Google crawls pages but skips indexing them, the common problems that cause it, and real ways to get your pages back on track. By the end, you’ll have the tools to boost your site’s visibility and rankings.
- Crawled But Not Indexed
- What Does “Crawled But Not Indexed” Really Mean?
- Why Google Skips Indexing Some Pages
- Common Content and Technical Issues Causing Crawled But Not Indexed
- Proven Fixes to Get Your Pages Indexed and Ranked
- Best Practices to Avoid Crawled But Not Indexed Altogether
- Conclusion: Take Control of Your Indexing
Whether you’re new to SEO or have been at it for a while, understanding “crawled but not indexed” is key. It directly ties into how Google decides what to show users. Let’s dive in and make sense of it all.
What Does “Crawled But Not Indexed” Really Mean?
First things first, let’s clear up the basics. Google uses web crawlers, often called bots or spiders, to discover new pages on the internet. These crawlers start from known sites and follow links to find more content. When a page gets crawled, it means Google’s bot has visited it and read its content.
But crawling is just the first step. Indexing is what happens next. Google takes the info from the crawl and adds it to its massive database. Only indexed pages can appear in search results. So, if a page is crawled but not indexed, Google has seen it but chosen not to store it for searches.
This status shows up in Google Search Console under the “Pages” report. You’ll see a section for pages that were crawled but not indexed. It’s frustrating because it means your hard work on that page isn’t paying off in traffic yet. Search intent here is simple: people want to know why this happens and how to stop it. Good news? Most cases come down to a few fixable issues.
Why does Google do this? The search engine wants to keep results fresh, useful, and spam-free. It has limited resources, so it picks the best pages to index. If your page doesn’t meet the bar, it gets skipped. This could be due to content quality or technical glitches. Let’s look at the main reasons.
Why Google Skips Indexing Some Pages
Google doesn’t crawl and index every page it finds. It makes smart choices based on rules and signals. Here are the top reasons why pages end up crawled but not indexed.
1. Thin or Duplicate Content
One big culprit is content that’s too short or copies other pages. Google loves pages that offer real value, like detailed guides or unique insights. If your page has just a few sentences or repeats what’s already on your site or elsewhere, Google might think it’s not worth the space.
For example, imagine a blog post that’s only 200 words long with basic info anyone can find. Or a product page that looks identical to another one on your e-commerce site. Google sees this as low-value and skips indexing to avoid cluttering results.
Thin content often shows up in auto-generated pages, like category lists or tag pages with little text. Duplicate content can happen from URL variations, like http vs. https, or syndicated posts without proper credits.
2. Poor Internal Linking
Internal links are like roads that help Google’s crawler navigate your site. If your pages aren’t linked well from other parts of your site, the crawler might visit but not see the page as important. Google prioritizes pages with strong internal links because they signal relevance.
Think about it: if your homepage links to your main articles, but a new post sits in isolation, Google might crawl it once via an external link but not bother indexing it fully. Weak linking structures lead to many “crawled but not indexed” issues.
3. Technical Misconfigurations
Tech problems are sneaky. The most common ones include:
- -Noindex Tags: If you or a plugin added a “noindex” meta tag to the page, Google will crawl it but respect the tag and not index it. This is great for private pages but bad if it’s a mistake.
- – Canonical Tags: These tell Google which version of a page to index. If the canonical points to another URL, your page gets deprioritized.
- -Robots.txt Blocks: Your robots.txt file might allow crawling but block indexing indirectly. Or it could disallow certain paths, confusing the bot.
Other tech issues? Slow server responses, mobile-unfriendly design, or JavaScript-heavy pages that don’t render well for crawlers. Google needs to “understand” the page quickly, or it moves on.
4. Lack of Unique Value
Sometimes, it’s not a glitch. Your page might just not stand out. Google looks for pages that answer user queries better than others. If your content is outdated, off-topic, or doesn’t match search intent, it won’t get indexed.
For instance, a page about “best coffee makers” from 2015 won’t beat fresh 2025 reviews. Or if it’s stuffed with keywords but lacks real help, Google skips it to keep results quality high.
These reasons cover most cases of crawled but not indexed errors. Now, let’s get into how to spot and fix them.
Common Content and Technical Issues Causing Crawled But Not Indexed
Diving deeper, let’s list out the issues with examples. This will help you diagnose your own site.
Content-Related Problems
- Short Content: Pages under 300 words often get ignored. Aim for depth to show value.
- Duplicate Pages: Check for exact matches using tools like Copyscape. This includes user-generated content like forums that repeat articles.
- Keyword Stuffing: Overusing terms like “crawled but not indexed fix” without natural flow makes Google suspicious.
- Poor Quality: Grammar errors, broken images, or irrelevant ads dilute value.
Technical Glitches
- Meta Tags Gone Wrong: A noindex tag in the HTML head blocks indexing. Use Search Console to inspect.
- Canonical Confusion: If two pages point to each other as canonical, Google picks one and skips the other.
- Robots.txt Errors: Forbid user-agent: * Disallow: / might block too much. Test it with Google’s robots.txt tester.
- Server Issues: Pages that take over 3 seconds to load get low priority. Use PageSpeed Insights to check.
- Mobile Problems: With mobile-first indexing, if your page fails on phones, it’s out.
These issues stack up. A page with thin content and a bad canonical tag is doomed. The good part? Fixes are straightforward.
Proven Fixes to Get Your Pages Indexed and Ranked
Ready to roll up your sleeves? Here’s how to tackle crawled but not indexed problems. Start with Search Console: export the list of affected URLs and prioritize high-value pages.
Step 1: Audit Your Content
Go through your pages one by one.
- Bulk Up Thin Content: Add more details, images, and subheadings. Turn a short post into a 1000-word guide. For example, if it’s a “crawled but not indexed” explanation, include case studies or screenshots.
- Remove or Update Duplicates: Use 301 redirects for similar URLs. For content duplicates, rewrite with fresh angles or add noindex to low-value ones.’
- Improve Quality: Edit for clarity and user focus. Tools like Grammarly help, but read it aloud to ensure it flows.
After changes, submit the URL for re-crawling in Search Console’s URL Inspection tool. This speeds things up.
Step 2: Fix Technical Setups
Tech fixes often give quick wins.
- -Check Meta Tags: Open your page’s source code (right-click > View Page Source) and search for “noindex.” Remove it if it’s wrong. For canonicals, ensure they point to the right URL.
- Update Robots.txt: Edit your site’s root robots.txt file. Allow crawling for important pages. Example: User-agent: * Allow: / Disallow: /admin/. Validate with Google’s tool.
- Boost Internal Linking: Add links from popular pages to the affected ones. Use anchor text like “learn more about fixing crawled but not indexed issues.” Aim for 3-5 links per page.
- Optimize Speed and Mobile: Compress images, minify CSS/JS, and use responsive design. Test with Google’s Mobile-Friendly Test.
- Handle JavaScript: If your site relies on JS, use server-side rendering or pre-rendering to make content visible to crawlers.
Step 3: Monitor and Prevent Future Issues
Once fixed, watch the results.
- Use Search Console Reports: Check the “Coverage” tab weekly. Look for trends in crawled but not indexed pages.
- Set Up Alerts: Enable email notifications for indexing errors.
- Build a Strong Site Structure: Use XML sitemaps to guide crawlers. Submit your sitemap in Search Console.
- Focus on User Intent: Always ask, “Does this page help searchers?” High-value content gets indexed naturally.
Real talk: fixes can take days to weeks. Google recrawls based on your site’s authority. New sites might wait longer. Be patient, but consistent.
Related article: How to Use Google Search Console to Fix Nigerian SEO Errors
Best Practices to Avoid Crawled But Not Indexed Altogether
Prevention is easier than cure. Here’s how to keep your site indexing smoothly.
- Plan Content Strategy: Before publishing, ensure each page has a clear purpose and unique angle. Use keyword research tools to match search intent.
- Regular Audits: Monthly checks in Search Console catch issues early.
- Quality Over Quantity: Better to have 10 great pages than 100 mediocre ones.
- Stay Updated: Google changes algorithms often. Follow their blog for tips on crawling and indexing.
- Leverage Tools: Beyond Search Console, use Ahrefs or SEMrush to spot duplicates and link gaps.
By following these, you’ll reduce crawled but not indexed occurrences and build a healthier site.
Conclusion: Take Control of Your Indexing
So, there you have it. “Crawled but not indexed” isn’t the end of the world. It’s a signal to improve your content and tech setup. Google wants helpful pages in results, so focus on value, fix the glitches, and monitor progress.
If you’re seeing this in your Search Console, start with an audit today. Pick one page, apply the fixes, and watch it climb. Over time, your site will rank better and attract more visitors.